That is the title of an article that is a must read for folks who make a living with their photography, or hope to do so.
Here is the intro:
"In this digital age where everyone has digital cameras, scanners and home "photo printers", when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time - How in the world do Professional Photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?
Here's why.
Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part."
To finish reading the article follow this link.
Thanks to Shawn, Pamela & Gavin Richter for putting this together.
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